Guides
Practical guides and checklists for website owners. Factual, with sources. Not legal advice.
Accessibility statement template: blocks to fill in
A useful accessibility statement requires checked facts rather than broad promises. These templates distinguish use cases and explain the ne…
Read guideThird-party services on your website: what loads when
Embedded services can contact other companies as soon as a page loads. An inventory shows what is loaded and where closer examination is nee…
Read guidePrivacy policy: keep the list of services up to date
A privacy policy needs to match the technology actually in use. Regular comparison reveals services that have been added, removed or embedde…
Read guideShowing price reductions: the 30-day rule and more
A discount needs meaningful comparison figures and complete price information. This overview explains which details belong together and wher…
Read guideJob ads and pay transparency: what to include
Clear job advertisements explain responsibilities, requirements and compensation. This guide connects pay-transparency questions with unders…
Read guideNewsletter checklist: what to check before sending
Subject lines, preview text, links and unsubscribe routes deserve a final check before sending. This checklist focuses on small details with…
Read guidehreflang mistakes and how to fix them
hreflang describes relationships between language versions. Return links, language codes and appropriate destinations are best checked as a …
Read guideGreen claims in shop texts: the new EU rules
Environmental claims need a clear subject and reliable evidence. This overview explains common risks and a path from broad slogans to verifi…
Read guideFAQ from customer questions: collect, sort, answer
Recurring customer questions reveal missing or unclear information. An organised collection can support useful FAQs and improvements to the …
Read guideColour contrast for text, buttons and icons
Readability also depends on the relationship between foreground and background. This guide connects contrast checks with decisions about tex…
Read guideBroken links: find them, fix them, avoid redirect chains
Broken links follow renamed pages, removed files and changed destinations. A systematic review separates lasting errors from temporary probl…
Read guideAI crawlers and robots.txt: what you can control
Training, AI search and user-requested retrieval serve different purposes. This guide explains crawler rules and the limits of control throu…
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