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Guides

Practical guides and checklists for website owners. Factual, with sources. Not legal advice.

Guide Last checked: November 2026

Accessibility statement template: blocks to fill in

A useful accessibility statement requires checked facts rather than broad promises. These templates distinguish use cases and explain the ne…

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Guide Last checked: November 2026

Third-party services on your website: what loads when

Embedded services can contact other companies as soon as a page loads. An inventory shows what is loaded and where closer examination is nee…

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Guide Last checked: November 2026

Privacy policy: keep the list of services up to date

A privacy policy needs to match the technology actually in use. Regular comparison reveals services that have been added, removed or embedde…

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Guide Last checked: November 2026

Showing price reductions: the 30-day rule and more

A discount needs meaningful comparison figures and complete price information. This overview explains which details belong together and wher…

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Guide Last checked: November 2026

Job ads and pay transparency: what to include

Clear job advertisements explain responsibilities, requirements and compensation. This guide connects pay-transparency questions with unders…

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Guide Last checked: November 2026

Newsletter checklist: what to check before sending

Subject lines, preview text, links and unsubscribe routes deserve a final check before sending. This checklist focuses on small details with…

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Guide Last checked: November 2026

hreflang mistakes and how to fix them

hreflang describes relationships between language versions. Return links, language codes and appropriate destinations are best checked as a …

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Guide Last checked: November 2026

Green claims in shop texts: the new EU rules

Environmental claims need a clear subject and reliable evidence. This overview explains common risks and a path from broad slogans to verifi…

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Guide Last checked: November 2026

FAQ from customer questions: collect, sort, answer

Recurring customer questions reveal missing or unclear information. An organised collection can support useful FAQs and improvements to the …

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Guide Last checked: November 2026

Colour contrast for text, buttons and icons

Readability also depends on the relationship between foreground and background. This guide connects contrast checks with decisions about tex…

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Guide Last checked: November 2026

Broken links: find them, fix them, avoid redirect chains

Broken links follow renamed pages, removed files and changed destinations. A systematic review separates lasting errors from temporary probl…

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Guide Last checked: November 2026

AI crawlers and robots.txt: what you can control

Training, AI search and user-requested retrieval serve different purposes. This guide explains crawler rules and the limits of control throu…

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