Guides
Practical guides and checklists for website owners. Factual, with sources. Not legal advice.
Withdrawal button and cancellation button in online shops
Consumers who buy through a website or an app must be able to withdraw with a few clicks. This guide explains the withdrawal function of Art…
Read guideProduct safety in online shops: what the GPSR requires
Since 13 December 2024 the EU General Product Safety Regulation applies. For online shops, Article 19 is its most visible part: every offer …
Read guideAI literacy at work: rules, training and records
If your team uses AI tools at work, Article 4 of the EU AI Act applies to you. Since July 2026 it asks for measures that support AI literacy…
Read guideTranslation glossary: fix your terms before you translate
The same button called three different things, a product name translated in one email and not in the next: a glossary prevents this. This gu…
Read guideSocial cards: Open Graph tags and the share image
When a link is shared, a small card appears with image, title and text. This guide explains the Open Graph tags behind it, the share image, …
Read guideProduct structured data: offers, ratings, common errors
Structured data tells search engines what your product page says: name, price, availability and ratings. This guide explains the two kinds o…
Read guideLocal business data: the same name, address and hours
People use your address, phone number and opening hours to call you or come by. If two pages say different things, they do not know which is…
Read guideLegal notice (Impressum): rules in Germany and Poland
Visitors and authorities should be able to see who runs a website and how to reach that person or company. Germany and Poland ask for simila…
Read guideLabelling AI content: chatbots, images and texts
Since 2 August 2026 the EU AI Act requires clear notices in some situations: when people chat with an AI, see a realistic AI image or video,…
Read guideImages and page speed: formats, sizes, lazy loading
Images are often the heaviest part of a page and often the element that decides when a page feels ready. This guide explains formats, file s…
Read guideDeadline calendar: EU rules for your website
Since December 2024 several EU rules for websites have started to apply, and more follow. This calendar lists the dates that matter for shop…
Read guideDuplicate content: titles, canonical and URL variants
The same page under several addresses, the same title on dozens of pages: duplicates are rarely a penalty, but they take the choice away fro…
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