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Guides

Practical guides and checklists for website owners. Factual, with sources. Not legal advice.

Guide Last checked: November 2026

Accessible forms: labels, hints and error messages

Labels, hints and error messages guide people through a form. Clear wording and correct technical associations are especially important when…

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Guide Last checked: November 2026

Product descriptions for small online shops

Good product copy supports buying decisions with verifiable facts. Structure, specifications and limitations matter more than interchangeabl…

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Guide Last checked: November 2026

Website relaunch: redirects that keep your visitors

A relaunch often changes more than a website’s appearance. A careful redirect plan keeps old addresses connected to relevant new content.

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Guide Last checked: November 2026

Translating your website: URLs, hreflang and review

A multilingual website needs sound language and a dependable technical structure. URLs, language signals, terminology and approval work toge…

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Guide Last checked: November 2026

Replying to customer reviews: a practical guide

Replies to reviews remain public and shape impressions of a business. This guide covers a calm approach to praise, criticism and unresolved …

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Guide Last checked: November 2026

Internal links: anchor text, placement and orphan pages

Internal links turn separate pages into useful paths. Clear link text, relevant destinations and orphan-page checks make navigation and main…

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Guide Last checked: November 2026

Outdated content: find it, update it, date it honestly

Expired dates and conflicting details undermine confidence in a website. A regular review helps decide what to update, archive or redirect.

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Guide Last checked: November 2026

Accessible PDFs: what matters and when to use HTML

An accessible PDF needs more than readable text. Structure, reading order and usability help determine whether a document works or HTML woul…

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Guide Last checked: November 2026

Accessibility statement: who needs one, what goes in

Accessibility statements and accessibility information serve different purposes depending on the organisation. This overview covers content,…

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Guide Last checked: November 2026

How to write good alt text for images

Good alt text explains an image’s role in context. This guide distinguishes informative, functional and decorative images and highlights com…

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Guide Last checked: November 2026

Title and meta description: how to write them

Page titles and meta descriptions condense a page into a few words. Examples and checks help create clear expectations and distinguish simil…

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Guide Last checked: November 2026

llms.txt: what it is, how it looks, what it cannot do

A llms.txt file can bring a website’s key content into one concise overview. Relevant links, clear descriptions and realistic expectations m…

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