Guides
Practical guides and checklists for website owners. Factual, with sources. Not legal advice.
Accessible forms: labels, hints and error messages
Labels, hints and error messages guide people through a form. Clear wording and correct technical associations are especially important when…
Read guideProduct descriptions for small online shops
Good product copy supports buying decisions with verifiable facts. Structure, specifications and limitations matter more than interchangeabl…
Read guideWebsite relaunch: redirects that keep your visitors
A relaunch often changes more than a website’s appearance. A careful redirect plan keeps old addresses connected to relevant new content.
Read guideTranslating your website: URLs, hreflang and review
A multilingual website needs sound language and a dependable technical structure. URLs, language signals, terminology and approval work toge…
Read guideReplying to customer reviews: a practical guide
Replies to reviews remain public and shape impressions of a business. This guide covers a calm approach to praise, criticism and unresolved …
Read guideInternal links: anchor text, placement and orphan pages
Internal links turn separate pages into useful paths. Clear link text, relevant destinations and orphan-page checks make navigation and main…
Read guideOutdated content: find it, update it, date it honestly
Expired dates and conflicting details undermine confidence in a website. A regular review helps decide what to update, archive or redirect.
Read guideAccessible PDFs: what matters and when to use HTML
An accessible PDF needs more than readable text. Structure, reading order and usability help determine whether a document works or HTML woul…
Read guideAccessibility statement: who needs one, what goes in
Accessibility statements and accessibility information serve different purposes depending on the organisation. This overview covers content,…
Read guideHow to write good alt text for images
Good alt text explains an image’s role in context. This guide distinguishes informative, functional and decorative images and highlights com…
Read guideTitle and meta description: how to write them
Page titles and meta descriptions condense a page into a few words. Examples and checks help create clear expectations and distinguish simil…
Read guidellms.txt: what it is, how it looks, what it cannot do
A llms.txt file can bring a website’s key content into one concise overview. Relevant links, clear descriptions and realistic expectations m…
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