Guides
Practical guides and checklists for website owners. Factual, with sources. Not legal advice.
Accessibility statement template: blocks to fill in
Two templates to copy and fill in: one for businesses that must explain how their service meets the accessibility requirements, one for publ…
Read guideThird-party services on your website: what loads when
Many websites load parts of their pages from other companies' servers. This guide explains which services are typical, why it matters whethe…
Read guidePrivacy policy: keep the list of services up to date
A privacy policy is often written once, while the website keeps changing. This guide shows what the GDPR asks for about recipients, where th…
Read guideShowing price reductions: the 30-day rule and more
A struck price or a ‘−20 %’ badge needs more than two numbers. This guide explains the 30-day rule for price reductions and the other price …
Read guideJob ads and pay transparency: what to include
The EU pay transparency directive brings pay into the recruiting process: applicants should learn the pay or its range, and employers must n…
Read guideNewsletter checklist: what to check before sending
A newsletter cannot be called back once it is sent. This checklist goes through the parts of an email that most often go wrong, from the sub…
Read guidehreflang mistakes and how to fix them
hreflang links only work as a complete set. This guide shows the errors that most often break such a set, how to find them and how to fix th…
Read guideGreen claims in shop texts: the new EU rules
Words like ‘eco-friendly’ or ‘climate neutral’ sell, and since 27 September 2026 the EU rules on them are much stricter. This guide explains…
Read guideFAQ from customer questions: collect, sort, answer
The questions your customers send you every week are the best material for an FAQ. This guide shows how to turn them into answers step by st…
Read guideColour contrast for text, buttons and icons
Text that is too faint is hard to read for many people. This guide explains how the contrast ratio is calculated, which values WCAG sets for…
Read guideBroken links: find them, fix them, avoid redirect chains
Links break quietly: a page is renamed, a file is deleted, another website moves. This guide explains the kinds of broken links, how a check…
Read guideAI crawlers and robots.txt: what you can control
AI companies visit websites for different reasons: to train models, to build an AI search index or to fetch a page for a user. This guide ex…
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