Guides
Practical guides and checklists for website owners. Factual, with sources. Not legal advice.
Accessible forms: labels, hints and error messages
Forms are where visitors become customers, and where many give up. Clear words in the right place help everyone, including people who use a …
Read guideProduct descriptions for small online shops
A good product description answers the questions a buyer would ask you in a real shop. This guide explains what belongs where, why facts com…
Read guideWebsite relaunch: redirects that keep your visitors
When the addresses of your pages change, old links and search results lead nowhere unless you redirect them. This guide explains how to plan…
Read guideTranslating your website: URLs, hreflang and review
A translated website needs more than translated text: one address per language, hreflang, the lang attribute, a glossary and a review before…
Read guideReplying to customer reviews: a practical guide
Every reply to a review is read by the person who wrote it and by everyone who reads the reviews later. This guide shows how to answer prais…
Read guideInternal links: anchor text, placement and orphan pages
Internal links lead your visitors from one page of your website to the next. This guide explains how to write good link texts, where links b…
Read guideOutdated content: find it, update it, date it honestly
Old dates, expired offers and outdated prices make visitors doubt the whole page. This guide shows the typical signs, a simple review routin…
Read guideAccessible PDFs: what matters and when to use HTML
Many websites offer menus, price lists, forms and brochures as PDF. For people who use a screen reader, zoom or only the keyboard, a PDF wit…
Read guideAccessibility statement: who needs one, what goes in
Public bodies must publish an accessibility statement. Many businesses must publish information on how their service meets the accessibility…
Read guideHow to write good alt text for images
Alt text describes an image for people who cannot see it. A good one is short, says what the image does on the page, and stays empty when th…
Read guideTitle and meta description: how to write them
The title and the description appear in the search result before anyone clicks on your page. This guide explains what Google says, how to wr…
Read guidellms.txt: what it is, how it looks, what it cannot do
llms.txt is a proposal for a short overview file that shows AI assistants the way through your website. This guide explains what goes into i…
Read guide