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Guides

Practical guides and checklists for website owners. Factual, with sources. Not legal advice.

Guide Last checked: October 2026

Accessible forms: labels, hints and error messages

Forms are where visitors become customers, and where many give up. Clear words in the right place help everyone, including people who use a …

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Guide Last checked: October 2026

Product descriptions for small online shops

A good product description answers the questions a buyer would ask you in a real shop. This guide explains what belongs where, why facts com…

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Guide Last checked: October 2026

Website relaunch: redirects that keep your visitors

When the addresses of your pages change, old links and search results lead nowhere unless you redirect them. This guide explains how to plan…

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Guide Last checked: October 2026

Translating your website: URLs, hreflang and review

A translated website needs more than translated text: one address per language, hreflang, the lang attribute, a glossary and a review before…

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Guide Last checked: October 2026

Replying to customer reviews: a practical guide

Every reply to a review is read by the person who wrote it and by everyone who reads the reviews later. This guide shows how to answer prais…

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Guide Last checked: October 2026

Internal links: anchor text, placement and orphan pages

Internal links lead your visitors from one page of your website to the next. This guide explains how to write good link texts, where links b…

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Guide Last checked: October 2026

Outdated content: find it, update it, date it honestly

Old dates, expired offers and outdated prices make visitors doubt the whole page. This guide shows the typical signs, a simple review routin…

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Guide Last checked: October 2026

Accessible PDFs: what matters and when to use HTML

Many websites offer menus, price lists, forms and brochures as PDF. For people who use a screen reader, zoom or only the keyboard, a PDF wit…

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Guide Last checked: October 2026

Accessibility statement: who needs one, what goes in

Public bodies must publish an accessibility statement. Many businesses must publish information on how their service meets the accessibility…

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Guide Last checked: October 2026

How to write good alt text for images

Alt text describes an image for people who cannot see it. A good one is short, says what the image does on the page, and stays empty when th…

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Guide Last checked: October 2026

Title and meta description: how to write them

The title and the description appear in the search result before anyone clicks on your page. This guide explains what Google says, how to wr…

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Guide Last checked: October 2026

llms.txt: what it is, how it looks, what it cannot do

llms.txt is a proposal for a short overview file that shows AI assistants the way through your website. This guide explains what goes into i…

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